In a very recent ad, a bank promises to come to your house in case you have such a bad stomach upset that you can hardly leave the loo for more than a few minutes at a time (I suppose it goes without saying that if you are in really bad shape, the man from the bank wouldn't mind dealing with you right there in the loo).
I'm sure that when young people these days talk about advertising being a creative art form, this is the sort of thing they have in mind...
(If you are interested, you can see that particular ad any weeknight on Kaun Banega Crorepati, courtesy Sony Channel).